MediumĪccording to Nielsen radio demographics by age data, 92% Americans between ages 50-64 listen radio. (4)Īccording to the data, 89% of their radio listening is done through traditional radio receivers and only 11% is through the streams. Gen Z is the first generation of true digital natives and is often referred to as Zoomers. Until now, Gen Z hasn’t been reflected in media as a considerable radio demographics. The surprising part is that despite the heavy popularity of audio streaming among Gen Z, over half of them listen to AM/FM radio every day.
The data shows that this is simply not true.Īccording to Edison Research, the AM/FM radio reach among Gen Z (ages between 13 and 24) is high at 55%. It’s commonly believed that radio popularity is dying and young people will never start listening to the radio. The data suggest that the terrestrial radio listenership decline has been slow but steady since 2009, despite recovering from the pandemic lockdowns. More Americans listen to the radio (293 million) than use Facebook (180 million). Radio reaches 88% of Americans each week. The fact is that radio reach is the highest of any medium, even social media. This is approximately 293 million Americans. More Americans listen to the radio than use Facebook each week.Īccording to Nielsen Media Research radio listener statistics (2021), 88% of Americans listen to terrestrial (AM/FM) radio on a weekly basis. 47% of listeners believe radio ads are a fair trade for their listening time.ġ.Average cost of a radio ad in the largest U.S.Global radio ad spend is a $36.1 billion a year market.It takes 2.4 days on average for audio ad listeners to take an action.77% of listeners would try a brand or product endorsed by their favorite radio personality.
More Americans listen to the radio than use Facebook each week.Highlights of radio listening statistics: Radio statistics show that radio is the dominant commuting medium and is surprisingly popular among younger listeners. Despite the common belief that radio is dead and not relevant to younger generations, radio still has the highest reach across all mediums and is an effective ad campaign amplifier.
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